Developing an Inclusive Brand
An introduction to developing an inclusive brand to reflect your organisational purpose and values and demonstrate and fully live your commitment to social justice and responsibility.
Description
The aim of this session is to offer an introduction to developing an inclusive brand to reflect your organisational purpose and values and demonstrate and fully live your commitment to social justice and responsibility. Developing an inclusive brand brings significant opportunities and benefits, not least in enabling you to meet the needs and demands of an increasingly diverse and socially conscious society.
Available as an in house private course for £975.00 + VAT
Modules/Lessons
During this session, we will:
- Explore what it means to develop and live an inclusive brand and to meet the needs of your stakeholders.
- Consider why creating an inclusive brand is important to you as an organisation, and in today’s society, and how it will benefit you.
- Identify and share ideas around the key starting points for this work and explore what some of the big challenges might be and how we can address these.
- Share some examples of successful inclusive branding and consider some of the learning we can take from these.
Key benefits
- Creating an organisational brand with core values and purpose authentically integrated with inclusivity and social responsibility.
- Enhancing organisational market relevance by meeting the needs of an increasingly diverse and social conscious society.
- Increasing appeal and attractiveness as an employer to a wider talent pool.
- Building greater loyalty to organisational brand and future proofing to continue engaging the changing needs and choices of stakeholders and future employees.
- Identifying and mitigating potential reputational risk.
- Enhancing the organisation’s Corporate Social Responsibility work, demonstrating a commitment to making a positive difference in the world.
Target Student
Leaders, managers, those responsible for marketing/communications